3 movements we should all be aware of in 2018.

All photos in this post by Ali Hemsley Photography


I am the first to admit that I am normally the last to catch up on any hot topics that are widely discussed on the internet. It can sometimes take weeks until I catch up on a viral video or meme that had been floating around for ages, and by the time I’ve heard of it, it’s considered ancient already. (I, unfortunately, did catch up on that whole Logan Paul bullshit pretty quickly, but I still don’t get the ‘Fiat 500 Twitter’-thing. Please enlighten me.)

However, over the last few weeks or so, there are a couple of movements that even I have noticed. Strong opinions, great Twitter threads, videos, speeches and articles are being published, and I can’t help but hope that these are the top three topics which will accompany us through 2018 and beyond.


Veganism. Or at least more awareness of what we are putting into our bodies. I have never seen so many people on my social media networks do Veganuary and being determined to make significant changes way past those 31 days. Gone are the days where veganism was associated with preachy ecowarriors; nowadays we are aware of the positive change a more conscious diet can have on ourselves, the environment and the animal kingdom. I, too, have found myself looking more closely at what I am buying, and as a vegetarian and lactose-intolerant person, vegan meals are convenient for me to incorporate into my meal plan.

Helpful links: Gemma’s blog, where she shares a lot of vegan recipes; Vegan Han, a fairly new discovery of mine with not only recipes but also reviews of vegan dishes or restaurants; Simply Living Vegan, which is a great blog written by Jess, all about vegan food, places and products.


Environmental awareness. Tying in with a change of diet to support the environment (amongst other factors), it was Blue Planet II that opened our eyes to the horrific impact our everyday lifestyle has on our ecosystem. Tonnes of plastic, paper and other rubbish are unnecessarily used and thrown away every single day, but only a margin gets appropriately recycled. Over the last couple of months, we saw not only the people become more aware of this, but also companies that are interested in making the world a better place.

At the end of 2017, Pret’s CEO tweeted out asking for suggestions on how they could encourage people to bring their reusable cups in (and are now giving 50p off if you bring your own cup); Lush are selling ‘naked’ cosmetics, vowing to cut down on waste to make a difference; and lots of grocery stores, like Sainsbury’s, not only improved the quality of their recycable bags but they also encourage you to bring them back into stores instead of throwing them away. With big, popular chains making mindful steps towards an improved environment which directly affect the consumer, too, I hope that even more people will be encouraged to carry on in their own homes.

Helpful links: This thread by Gemma, whose blog I mentioned above; Vix Meldrew’s post for those of us who want to make at least some change; Carrie’s post about how to keep waste in your kitchen to a minimum.


Feminism. Whilst a few years ago, the term ‘feminism’ evoked nothing but eye-rolling and sniggering, today it is an established word that stands for so much more than “the advocacy of women’s rights on the ground of the equality of the sexes.” It’s more than #MeToo and #TimesUp, and certainly more than whatever the bullshit term ‘girl boss’ is supposed to entail. In some weird way, it feels like round two of all those years in which women have fought for their basic rights – and even though we’re not starting from scratch, it does shine through that there is still some way to go. I hope we will continue to turn our eyes on the important aspects of women’s rights, discuss the relevant elements, and not slaughter every person with a penis, because feminism and female empowerment really shouldn’t make a 180 and turn into men-hating.

Helpful links*: This video by dodie and Hannah Witton, explaining feminism in simple terms; Reese Witherspoon’s speech at the Glamour Woman of the Year awards 2015, which is funny and educating at the same time; the article and corresponding video of Time’s ‘Person of the Year’ 2017 being the Silence Breakers.

*This is a very sensitive topic, and I found it hard to include helpful links in this section which would reflect a somewhat neutral yet comprehensive stance from different people’s point of views. I hope the three sources I provided have helped you to get an idea of what feminism entails at its core, and how it has impacted people and the media.


Coat – Tom Tailor // Tights – Primark // Shoes – Deichmann // Bag – Accessorize


Here’s to an aware, considerate year. Maybe.

I would love to hear your opinions, thoughts and recommendations on the topics above, but please utter them in a constructive and kind way. Thank you.

’til next time x


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