18:00

Silly season.

 
It is no secret that summer is my least favourite season. I'm an autumn girl, I love Christmas and the first few days of spring but summer, I just cannot deal with.

Lately, I've been feeling a bit uninspired for content. You know that I like to write about the deeper thoughts, inject some personality in here, tell you about myself and what goes through my head. But sometimes, it just gets too much. Sometimes, I don't want to chat about the most profound of topics, find the right words, explain myself in order to avoid conveying the wrong message. But I struggle to think of easier topics to write about; I still haven't quite found my niche yet. I love skincare and makeup but am I a beauty blogger? I'm not a big traveller, so I can't talk about that a lot. So if I don't write about my thoughts, what do I write about?

After reading a blog post by Imii about being uninspired, which I wholeheartedly felt and agreed with, I finally connected the dots and understood what was happening: it's silly season.

I simply don't know what to write about because summer is the most uninspiring season for me. I don't want to wear a lot of makeup in the warm weather, so I can't show you my favourite looks. I don't like summer fashion; give me all the layers under which I can hide my body, please, but don't make me wear skirts and dresses. Lookbooks are therefore out of the question. There are no holidays to plan content around; I am simply feeling flat and two-dimensional.

And it makes me feel sad and unproductive. I am impatient, I want to fire five blog posts and a YouTube video a week out but what am I going to say, hm? I look at other blogs and how much they are growing, how much recognition they are getting - rightly so! - and while I am here to cheer them on and root for them, I can't help but feel a little bit left behind. I love my little space here and I do put a lot of effort in it, even if it doesn't always look it. The same goes for my social media channels, especially Instagram (and Twitter). I know that algorithms make it infinitely harder to grow your channels properly but sometimes it feels like everyone is able to do it, apart from myself.

I'm stuck in a rut in more than one aspect of my life right now, which I'm sure does not help at all. But I simply don't know how to get out of it. People are successful around me, growing their businesses, getting engaged, announcing pregnancies and, again, whilst I'm so, so happy for every single one of them and I will always support everyone and their happiness, it does feel a bit sad to always be the one that doesn't have any news to share. I just feel so unfulfilled.

Anyway. I know success does not come overnight and I also know that you should not compare your chapter one to someone else's chapter 20 but please tell me I'm not the only one who sometimes feels a bit down about all of the above?

'til next time x
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